Destination Management Plan

Executive Summary

The visitor economy plays an important role in the Hunter, contributing almost $2 billion and growing. That is around 12.5% of the value of the NSW visitor economy, making the Hunter a key player in the tourism future of the State.

The NSW Government has recognised the importance of Destination Management Planning in the Visitor Economy Industry Action Plan for NSW (2012) and called on each region to prepare a Destination Management Plan.

This Destination Management Plan (DMP) for the Hunter Visitor Economy is the first DMP for the whole destination and draws on the Regional DMPs prepared by many of the regions within the Hunter. It provides a first step in better managing a sustainable and competitive visitor economy in the destination. The DMP provides a vision and direction for the next three years and looks at what is needed for the Hunter to a achieve the State target of doubling of visitor expenditure by 2020 through management, development and promotion of its unique assets.

Click here to download the draft Destination Management Plan